The General Product Safety Regulation (GPSR), introduced on 13 December 2024, sets stringent standards for product safety across the EU and Northern Ireland. Among its key provisions are specific labelling requirements designed to enhance consumer protection and ensure transparency in the market. Proper labelling is now a critical component of compliance, and businesses must understand these requirements to avoid penalties and maintain market access.
Core Labelling Requirements under GPSR
The GPSR mandates that all consumer products must carry clear, accurate, and easily accessible information. This includes the name and contact details of the manufacturer or the authorised representative within the EU. Additionally, products must display a unique identifier, such as a batch, serial, or model number, to facilitate traceability. Where applicable, instructions for safe use and warnings about potential risks must also be included. These details help consumers make informed decisions and ensure accountability within the supply chain.
Digital and Online Labelling Obligations
For products sold online or via digital platforms, GPSR introduces specific labelling obligations. Online sellers must ensure that all required product information is available to consumers before purchase. This includes displaying the manufacturer’s details, safety warnings, and any relevant compliance markings on the product listing. These measures aim to address the risks associated with e-commerce, where unsafe or counterfeit goods have been known to circulate.
Challenges in Implementing GPSR Labelling
Adhering to GPSR labelling requirements can be challenging, especially for businesses with diverse product lines or complex supply chains. Companies may need to update their packaging, invest in new labelling systems, or translate information into multiple languages to meet EU standards. Non-compliance can result in fines, product recalls, and reputational damage, making accurate labelling a priority for all businesses selling in the EU and Northern Ireland markets.
Benefits of Compliance
While the new labelling requirements may appear burdensome, they also provide significant benefits. Compliance demonstrates a commitment to consumer safety and product quality, enhancing brand reputation and consumer trust. Additionally, proper labelling facilitates smoother trade within the EU Single Market, as products meeting GPSR standards are less likely to face delays or disputes. For businesses, investing in robust labelling practices is not just a legal obligation but also a strategic move to build credibility and ensure long-term success in the competitive EU market.
