What is GPSR?
The General Product Safety Regulation (GPSR) is a legislative measure introduced by the European Union (EU) to enhance consumer protection against unsafe products, whether sold online or offline. The regulation aims to address the risks posed by dangerous goods, ensuring that products in the EU market meet strict safety standards. This measure reflects the EU’s commitment to safeguarding consumer welfare in an increasingly digitalised and interconnected marketplace.

Why was GPSR introduced?
The rapid expansion of e-commerce and dropshipping has made it easier for seemingly professional and legitimate websites to distribute substandard or hazardous products. This shift in consumer purchasing patterns highlighted gaps in existing legislation, making reform essential. As a result, the GPSR replaces the older General Product Safety Directive (GPSD), which had become insufficient for regulating modern trade practices effectively.

When does GPSR take effect?
The GPSR officially came into force on 13 December 2024. From this date, all traders selling goods within the EU must ensure their products comply with the new safety requirements before placing them on the market. Any items already available for sale that fail to meet the updated standards must either be brought into compliance or withdrawn from the market. Non-compliance could result in sanctions, reinforcing the importance of adherence to the regulation.

What does the GPSR cover?
The GPSR applies to all consumer goods, including digital products, offered in the EU and Northern Ireland markets. This includes CE-marked goods unless they are governed by other specific legislation that ensures compliance with EU rules. The regulation is far-reaching, impacting businesses of all sizes—from small, local shops to large multinational corporations. Its broad scope ensures that safety standards are consistently applied across a wide range of products.

Implications for businesses
The GPSR marks a significant shift in consumer protection and places considerable responsibility on traders to ensure compliance. Businesses must carefully review their supply chains, product standards, and marketing practices to align with the new regulation. Failure to do so could lead to product recalls, legal penalties, or reputational damage. By adhering to GPSR requirements, companies not only protect consumers but also bolster their own credibility in a competitive marketplace.